Everyone knows ushering in 2020 means New Year’s Resolutions, incorrectly writing “2019” on all your papers, and feeling really old. But you may not know that it also comes with Pantone’s Color of the Year.
Pantone is a company founded in 1962 in Carlstadt, New Jersey. The company considers themselves the global authority for color communication and inspiration. The company is best known for launching The Pantone Matching System, which was groundbreaking technology at the time.
Each year since 2000, the Pantone Color Institute unveils Pantone’s Color of the Year, which is a color snapshot of what we see taking place in our global culture. A team of 20 people spend about nine months looking for recurring patterns or colors in daily life situations.
In 2016, for the first time ever Pantone chose two colors: Rose Quartz and Serenity. Leatrice Eiseman, Executive Director of the Pantone Color Institute, said “Joined together Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
In 2017, the color was Greenery. Eiseman said “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one antoher and a larger purpose.”
In 2018, the color was Ultra Violet. Eiseman said “We are living in a time that requires inventiveness and imagination. It is the kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to another level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way of what’s to come.”
In 2019, the color was Living Coral. Eiseman said “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Living Coral hit a responsive chord.”
This year, Classic Blue was unveiled as Pantone’s Color of the Year. Eiseman said “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Classic Blue is a tried and true color in the menswear world. The team of Image Consultants here at Henry A. Davidsen can get you outfitted into Classic Blue custom apparel– whether it be a suit, a tie, or shirt. By wearing Classic Blue, you show others that you possess calm confidence, trustworthiness, and dependability. It’s 2020, time is fleeting, so why waste any more time feeling like your external image doesn’t match and showcase your internal power.
